For example, parents asking their high school-age children, 'Will you drink and drive?' should be more effective than when they say, 'Don't drink and drive.'įor people making New Year's resolutions, a question like, 'Will I exercise - yes or no?' may be more effective than declaring, 'I will exercise. The researchers suggest the key to influencing someone's behavior is to ask a question rather than make a statement. Tips for New Year's resolution makers and others In their review, they found a study showing that people asked about vices later did them more than a control group. 2012 Suzuki et al., 2013 Global Council on Brain Health, 2017 O'Neil-Pirozzi and Hsu. The researchers also advise using caution asking about vices like skipping class or drinking alcohol. This study reveals that New Year’s resolutions can have lasting effects, even at a one-year follow-up. The study suggests that the technique will be less impactful on habits or behaviors that consumers have done a lot. The researchers found the question-behavior effect to be strongest when questions are administered via a computer or paper-and-pencil survey, and when questions are answered with a response of 'yes' or 'no.' They also found that those using the technique are better off not providing a specific time frame for the target behavior. "It is pretty easy to ask a question, and it can be done in a variety of means, such as ads, mailers, online media, and interpersonal communications," said Sprott. "But it can be used effectively to even influence consumer purchases, such as a new computer." Spangenberg, first author and dean of the Paul Merage School of Business, University of California, Irvine. "We found the effect is strongest when questions are used to encourage behavior with personal and socially accepted norms, such as eating healthy foods or volunteering," said Eric R. The technique can sway people toward cheating less in college, exercising more, recycling, or reducing gender stereotyping. Overall, the researchers' findings suggest questioning is a relatively simple yet effective technique to produce consistent, significant changes across a wide domain of behaviors. Many of us, after all, may make promises after relatively sober festivities. Thus, they become motivated to recycle to alleviate their feelings of discomfort. The purity principle can’t fully explain our penchant for New Year’s resolutions. The question reminds them that recycling is good for the environment but may also make them feel uncomfortable if they are not recycling. The basic idea is that when people are asked 'Will you recycle?' it causes a psychological response that can influence their behavior when they get a chance to recycle. "If you question a person about performing a future behavior, the likelihood of that behavior happening will change," said Dave Sprott, a co-author and senior associate dean of the Carson College of Business, Washington State University. In addition, at the end of the fiscal year a new Shared Living Coordinator was hired, Talainya Thames, to begin sup- porting the three Home Providers. Their findings offer guidance to social marketers, policy makers and others seeking to impact human behavior. Writing in the Journal of Consumer Psychology, marketing researchers from the University of California, Irvine, the University at Albany, State University of New York, the University of Idaho and Washington State University examined why the effect occurs. The effect has been shown to last more than six months after questioning. Slips were typically precipitated by a lack of personal control, excessive stress, and negative emotion.The research is the first comprehensive look at more than 100 studies examining the 'question-behavior effect,' a phenomenon in which asking people about performing a certain behavior influences whether they do it in the future. Fifty-three percent of the successful group experienced at least one slip, and the mean number of slips over the 2-year interval was 14. Counterconditioning and fading were retrospectively nominated as the most efficacious coping strategies paucity of willpower and failure of stimulus control were reported as the most hindering to maintenance. Successful resolvers reported employing significantly more stimulus control, reinforcement, and willpower than the unsuccessful over the 2 years social support and interpersonal strategies failed to predict success before 6 months but did so thereafter. Seventy-seven percent maintained their pledges for 1 week but only 19% for 2 years. A large-scale experiment on New Year's resolutions: Approach-oriented goals are more successful than avoidance-oriented goals PLoS One. This study prospectively tracked the self-change attempts of 200 New Year's resolvers over a 2-year period in order to more fully understand the coping determinants of maintenance and the natural history of lapses and relapses.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |